we're in boston, we're in kuwait. we have 2000 mosques. i don't think a straight effective quite frankly. i think a much better approach is an approach which combined with the kind of things we do with exchange programs and other softer means, public diplomacy 2.0, to get to a point where people can believe that. that the pernicious belief. it's wrong but people can believe. it doesn't mean they will kill us. so those are the goals. it is a battle of ideas, but it's a battle of ideas that will take a long time to win. i do think and public diplomacy we sometimes forget the imports of that ideological struggle, which may be the most important of all. >> i think i would say it somewhat differently but you've heard me say earlier that i believe quite passionately that public diplomacy is there to ensure that everything we do that we achieve our foreign policy goals and objectives, which frankly very country to country, region to region. and so in some parts of the world, some of the struggles we've been talking about are higher than they are